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Discover our articles on applied artificial intelligence

How to choose an AI agency and what budget to plan?

How to choose an AI agency and what budget to plan?

Six criteria to compare AI agencies, budget orders of magnitude from the first use case to production, the questions to ask at the first meeting and the warning signs. A decision grid for executives who receive quotes ranging from one to ten for the same need.

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Conversational agents: an AI Swiss Army knife for SMEs?

Conversational agents: an AI Swiss Army knife for SMEs?

Chatbot or conversational agent: what changes for a small business or an SME. Takeaways from the session Gensai led for EPEC's support service for Paris-based small businesses: how it works, use cases by trade, criteria to choose a first project, and precautions for data, frugality and sovereignty.

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First AI project for an SME: how to spot a good quick win?

First AI project for an SME: how to spot a good quick win?

Frequent task, available data, controlled risk, measurable gain: the criteria for choosing a useful first AI project in an SME, with concrete examples. Caught between the gadget tested without follow-up and the daunting big project, many business leaders hesitate. Notaries, healthcare, communications, events: concrete […]

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VivaTech 2026: why AI sovereignty became the real topic

VivaTech 2026: why AI sovereignty became the real topic

At VivaTech, everyone expected spectacular demos: humanoids, drones, immersive experiences, ever more powerful models. All of that was there for the 10th edition of the Paris show (17-20 June 2026), but another thread ran through the aisles and the keynotes: quieter, and far more structural. Sovereignty in artificial i […]

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How do you make the oceans speak with frugal AI?

How do you make the oceans speak with frugal AI?

In June 2026, for World Oceans Week, the SEA LIFE Paris Val d'Europe aquarium celebrated its 25th anniversary with the "Monsters of the Oceans" operation. Visitors could question the sea about its difficult cohabitation with humans through an interactive installation powered by an embodied voice AI.

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When AI gains altitude: Gensai is also present in the Alps

When AI gains altitude: Gensai is also present in the Alps

Gensai develops digital solutions integrating artificial intelligence for companies, institutions and organisations looking to create new services or automate certain tasks. The company has a presence in the Alps, at La Toussuire, a resort in Savoie at the heart of the Sybelles ski area, where one of Gensai's partners […]

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How agentic AI is transforming retail: Gensai's analysis in the JDN

How agentic AI is transforming retail: Gensai's analysis in the JDN

Artificial intelligence continues to transform many sectors, and retail is one of the areas where change is particularly fast. In an article devoted to agentic AI in retail, the Journal du Net (JDN) recently interviewed several sector experts, including Gensai, to identify the concrete use cases emerging for retailers.

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Why does an AI never give exactly the same answer twice?

Why does an AI never give exactly the same answer twice?

Ask an artificial intelligence the same question several times and the answers can vary. Sometimes the difference is minimal, a simple rewording. In other cases, the recommendations themselves shift slightly. This can be surprising, especially in a professional context where software is expected to produce the same res […]

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Why favour French and European AI solutions in voice projects?

Why favour French and European AI solutions in voice projects?

Voice artificial intelligence is accelerating sharply. After text-based LLMs became mainstream, voice is gradually establishing itself as a natural interface between users and digital systems: automated customer service, conversational agents, callbots, business assistants and real-time translation.

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What is an AI agent and what does it actually do?

What is an AI agent and what does it actually do?

Over the past two years, language models such as ChatGPT and Claude have become part of everyday professional life. Writing, summarising, translating, brainstorming: generative AI has become a widely adopted assistive tool. But a new stage is emerging: that of AI agents. Less visible to the general public, they represe […]

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AI agents: why are SDKs becoming essential for scaling up?

AI agents: why are SDKs becoming essential for scaling up?

AI agents are gradually establishing themselves as a key new software building block in organisations. Able to understand complex requests, interact with tools and chain actions autonomously, they go well beyond the simple conversational chatbot. To accelerate their adoption, the major AI players now offer agent SDKs.

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How does RAG transform the use of generative AI in business?

How does RAG transform the use of generative AI in business?

RAG (Retrieval-Augmented Generation) is an approach combining two strengths of artificial intelligence: retrieving relevant information and generating text with a language model (LLM). Rather than being limited to the data present when the model was trained, RAG searches a dedicated document base before generating a su […]

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How are LLMs like ChatGPT actually trained?

How are LLMs like ChatGPT actually trained?

Language models known as LLMs (Large Language Models), such as those powering ChatGPT, are not created in a single step. Before becoming publicly available, these models go through a rigorous learning process, structured in several phases combining massive datasets, human supervision and progressive adjustments.

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How is generative AI redefining SEO and GEO?

How is generative AI redefining SEO and GEO?

With the explosion of tools such as ChatGPT, Gemini, Perplexity and Claude, the way users access information is changing profoundly. Traditional search engines are gradually being challenged by natural language assistants: an evolution that is upending the rules of SEO and giving rise to a new discipline: GEO (Generati […]

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