gensai.ai
Gensai develops digital solutions integrating artificial intelligence for companies, institutions and organisations looking to create new services or automate certain tasks.
The company has a presence in the Alps, at La Toussuire, a resort located in Savoie at the heart of the Sybelles ski area, where one of Gensai's partners lives year-round. That presence naturally created the opportunity to meet on site to work on current projects and think about the studio's strategy.
Between two ski runs, these few days made it possible to step back, discuss ongoing developments and meet several business owners based in the resort and in the valley.
These conversations also confirmed that artificial intelligence technologies can meet many very concrete needs for local businesses, in tourism and hospitality but also in other sectors.
Which AI projects are currently in development?
Gensai is currently developing several projects around problems many organisations run into.
One of them concerns carbon footprint analysis. The goal is to make data collection easier in order to offer simple indicators helping companies better understand their impact and identify areas for improvement.
Another project deals with analysing how visible companies are online. The idea is to assess a brand's presence both in classic search engines (SEO) and in answers generated by artificial intelligence (GEO – Generative Engine Optimization). This kind of analysis shows how a company appears in search results and in AI assistants.
Gensai also develops intelligent answering systems able to converse with callers in natural language. These AI agents can answer frequently asked questions, provide practical information or qualify requests before passing them on to the relevant teams.
Another topic is the creation of digital avatars and conversational assistants. These interfaces make it possible to interact with a knowledge base through a screen, a website or a messaging app such as WhatsApp.
Some projects are also specific to particular trades. For example, an AI-based assistant can help a restaurateur manage their wine cellar, suggest food and wine pairings, analyse stock or propose complementary references to enrich a list.
What AI uses for tourism businesses?
In tourist destinations such as La Toussuire in the Alps, visitors often look for the same information: things to do, restaurants that are open, events, weather or practical details.
Artificial intelligence now makes this information more accessible.
A conversational avatar installed on a screen in a tourist office or reception area can answer visitors' questions and point them towards activities available in the resort or the region.
An assistant accessible via WhatsApp can also support visitors during their stay. From their phone, they can ask questions and quickly get information about activities, restaurants or current events.
These assistants generally work on top of a structured knowledge base — RAG (Retrieval-Augmented Generation) — and can therefore provide immediate, contextualised answers.
How can AI support hotels and restaurants?
In hospitality, teams often have to handle welcoming guests, service and phone calls at the same time.
An intelligent answering system can take calls when staff are busy in the dining room or at reception. It can give opening hours, provide information about the menu or record a booking.
These systems mean calls are no longer missed, and customer relationships improve.
Artificial intelligence can also assist teams in their daily work. A conversational assistant can, for instance, quickly provide information about dishes, allergens or food and wine pairings.
It can also help with managing a restaurant's wine cellar, by analysing stock, suggesting complementary references or offering recommendations suited to the dishes on the menu.
What uses for other businesses?
Artificial intelligence technologies are not limited to tourism or hospitality.
Many companies can use these tools to improve how they are organised or to offer new services.
Conversational agents can, for example, automatically answer certain customer requests or direct users to the right information.
Natural language search systems and RAG (Retrieval-Augmented Generation) architectures make it easy to query an internal document base and obtain a precise answer drawn from company documents.
These technologies can also be used to analyse data, automate certain tasks or develop bespoke digital tools adapted to an organisation's specific needs.
An Alpine work session to imagine new uses
Having a Gensai partner based at La Toussuire in Savoie, in the Sybelles area, made it possible to organise a small working session on site.
It was an opportunity to step back from ongoing projects, but also to talk with several business owners present in the resort and the region.
These meetings allowed ideas to be tested against realities on the ground and to explore new possible uses of artificial intelligence together, whether in tourism, hospitality or other activities.
As is often the case with AI, the most interesting ideas come from conversations with users and from observing concrete everyday situations.
These few days in the Alps made it possible to test some avenues, imagine new services and continue thinking about projects that could see the light of day in the coming months.