GEO aims to make content visible inside generative AI answers (ChatGPT, Perplexity, Gemini…), where classic SEO targets results pages. Clear, structured content, marked-up data, question-and-answer formats: the goal is no longer to be clicked, but to be cited in the answer itself.
In practice at Gensai
Gensai applies GEO to its clients and to its own site: structured data, citable definitions and visibility analysis across generative engines.